Disciplined Investing in Mispriced Quality
BD Sterling is our personal long only investment project built on four non negotiables: disciplined capital allocation, structured risk taking, adaptive learning, and aligned stewardship. Our entire net worth is committed to a single account, concentrated in a handful of deeply researched positions. We primarily focus on Dislocated High Quality businesses. These are high quality companies with durable fundamentals that are temporarily mispriced due to short term market inefficiencies and/or misunderstood narratives. Cash is held when opportunities are scarce. We act only on evidence, not noise, and communicate with transparency.
Portfolio Focus
Dislocated Quality Businesses
Our Core Principles
Disciplined Capital Allocation
We allocate capital only when expected long-term compounding outweighs risk. Idle cash is preserved unless it can generate better risk-adjusted returns.
Structured Risk Taking
We embrace concentration but require each position to follow a clear thesis, scenario plan, and exit triggers. We act only on new material evidence, not market noise.
Adaptive Learning
Markets are unforgiving teachers. We acknowledge what we don’t know, invite dissenting analyses, and pivot when new facts emerge. Our youth becomes an advantage only when matched with relentless curiosity and the courage to revise.
Aligned Stewardship
We believe success stems from aligned incentives. With 99% of our net worth in one account, we operate as disciplined and patient stewards, committed to long term value and fully accountable for every decision and outcome.
Frequently Asked Questions
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